Can’t get away from the office? Planning to come check things out a little later? Why not have a quick look at what’s going on right NOW at ProFusion 2012!
Courtesy of some talented Humber College graduate students and the Humber Mobile Production Truck , we’ll have a live stream from the show floor for the entirety of ProFusion 2012. So check it out! Then come on out and see it for yourself!
ProFusion 2012 is only minutes from getting underway! In the meantime, take a look at how much hard work has gone into bringing you all of this year’s excitement!
Over the past few weeks, we’ve been introducing you to our incredible roster of seminar presenters. Gary Adcock, founder & principal information architect at Studio 37 Inc. , will be sharing a wealth of wisdom during his five video seminars at ProFusion 2012 (and you still have time to register!)
With his extensive background & CV, we thought the best way for us to tell you more about Gary Adcock would be to let him tell you… in his own words!
How did you get your start in this industry?
I was working as a professional still photographer who had dabbled in video projects, when my next door neighbor needed a hand on a video shoot. I started my first job as a dolly grip and gaffer. I knew how to light, or at least thought I did. From that point on I tried to learn as much as a could. I was already known as a computer geek by that time, so my transition from print to video progressed rapidly at that point. I was soon doing support for the first Avid Systems in Chicago, then I was doing Photoshop and Graphics, then editing. I was one of the early adopters of Final Cut Pro, even founding the Chicago Final Cut Pro User Group which meant I was sharing my ideas and techniques regularly and from that sprang the teaching and speaking career.
You’re also a writer, speaker, seminar presenter and are heavily involved in NAB workshops – which do you consider your principal career/passion?
My main work is consulting with a number production companies and manufacturers both in and out of the video industry.
I have been leading the charge for data-only, tapeless workflows for video and film production for the last 6 years and that transition can be a daunting task. I work with every manner of camera, on an incredible variety of project – from industrials and corporate work all the way to mainstream feature film production. I’ve helped compile and define the data handling protocols for the Camera Union in the US, presented 3D training at NAB and IBC, in addition to workshops around the world.
But I still am a production guy. I started behind the camera and love to shoot. But in my travels, I have found that my skills are best for creating the best workflow for any given production. People need to understand that every project requires its own workflow: from which camera that is best for the job to how the footage is named, handled and archived. That needs to follow all the way into the editing and finishing tools and what is to be delivered to the theatre, client or on the Internet. There are hundred of alternatives at every critical decision you need to make in your production – and a mistake early on in production can quickly cascade to costly or even prohibited cleanup in post.
Which part of your day-to-day most keeps you on your toes? Which part do you enjoy most?
The consulting is what drives me – different clients, different problems with any number of viable solutions – my days are always changing. The client list includes: Adobe, Aja, Apple, Arri, Autodesk, Sony, Panasonic, JVC, as well as media outlets like CNN, MSNBC, IRIB, Discovery Networks, MTV Networks, WGBH (Antiques Roadshow USA), FOX Broadcasting, National Geographic Inc. and the National Geographic Networks worldwide. My commercial clients include such prestigious brands as McDonalds, Taco Bell, HBO, MLB, NASA, Citibank, NBA Entertainment and NFL Films.
How do you keep on top of the continually-evolving technology in your field? It must be a daily learning process.
Staying ahead of the curve has become my living. I am lucky that many of my clients contact me to solve problems and issues before they release new products. I worked with Panasonic on the release of P2 HD and with Sony on the release of the EX1. Arri sought me out, because of my knowledge of Apple’s ProRes codec to test the very first of the Alexa cameras with ProRes recording. Being the first with a new technology can be exhilarating at the same time being massively frustrating. That dichotomy makes you look at problems from every possible angle.
What new tech has you the most excited right now?
Thunderbolt. It changes everything. Speed of editing, formerly limited to the largest desktops, is now the bastion of the laptop. With Thunderbolt there is no limit to what can be done on a laptop, when needed. I am seeing data transfer rates on my system of over 1 Gigabyte of data per second, with speeds in the 200MBps to 500MBps very common on a single SSD drive. When you consider that uncompressed 10-bit 1080 60i video is about 160MBps, you understand that we are in a brave new world. Now take that speed and use it for file transfers and data backup on set. The rule of thumb has been about 4 minutes of transfer time for 1Gigabyte of data on a Firewire drive. And, with Thunderbolt, that per-gigabyte transfer time accelerates to less than a minute on a multi-drive array, so the data handler is no longer the last guy on set while everyone else has gone home. Thunderbolt will change your ideas about what can be done on location regardless of whether you are in production or post.
Persistence. I live in a connected world, and there are plethora of devices I use to stay connected. I travel almost 200 days a year – which means that I have a large amount of time that I can use to stay in touch. I also take time to enjoy the people and locations around me. Just this spring I was able to experience the Taj Mahal during a business trip to India and I am actually premiering part my latest 3D project on the last of the breed of Glass Masters of Murano to investors the weekend before ProFusion.
What can people coming to ProFusion 2012 expect to learn at any of your five seminars?
I share what I can – the more people ask questions, the more information I will share. I have always considered learning to be best in an interactive environment. I will be covering a wide range of ideas, concepts and solutions during my sessions at ProFusion 2012 that will offer attendees more than just a boring Powerpoint demo. I show and share from my personal experience and those I work with.
Be sure to catch one of Gary’s informative seminars at ProFusion 2012!
Trials & Troubles to look for in HD Production
June 19 | 9:30 – 11am | $59 >> Read more & register!
Working in HD with Mixed Formats
June 19 | 12:45 – 2:15pm | $59 >> Read more & register!
Monitoring: On Set & in Post
June 19 | 2:45 – 5pm | $59 >> Read more & register!
File-based Acquisition & Workflow
June 20 | 9:30 – 11am | $59 >> Read more & register!
Working with 4:4:4 Content: 2K and Beyond
June 20 | 12:45 – 2:15pm | $59 >> Read more & register!
Apple announced, today at its Worldwide Developers Conference in San Francisco, the new MacBook Pro with Retina Display.
The new 15″ MacBook Pro features all flash storage and quad-core processors in a radically thin and light design. At .71″ thick and weighing 4.46 lb, this MacBook is being touted as the lightest MacBook Pro ever made. The device is also equipped with Apple’s Retina Display (the same screen found in its later iPhones and new iPad) providing a 2880 x 1800 resolution, giving it the world’s highest resolution notebook display at over 5 million pixels – 3 million more than an HD television.
The 15″ MacBook Pro with Retina Display comes in a 2.3GHz and 2.6GHz configuration.
→ Retina display: 15.4-inch (diagonal) LED-backlit display with IPS technology; 2880-by-1800 resolution at 220 pixels per inch with support for millions of colours.
→ Supported resolutions: 2880 by 1800 pixels (Retina); scaled resolutions: 1920 by 1200, 1680 by 1050, 1280 by 800, and 1024 by 640 pixels
→ 2.3GHz quad-core Intel Core i7 processor (Turbo Boost up to 3.3GHz) with 6MB shared L3 cache
→ 2.6GHz quad-core Intel Core i7 processor (Turbo Boost up to 3.6GHz) with 6MB shared L3 cache. Configurable to 2.7GHz quad-core Intel Core i7 (Turbo Boost up to 3.7GHz.)
→ 8GB of 1600MHz DDR3L on-board memory (configurable to 16GB.)
→ (2.3GHz model) 256GB
→ (2.6GHz model) 512GB (configurable to 769 GB.)
→ Height: 1.8 cm (0.71 inch) | Width: 35.89 cm (14.13 inches) | Depth: 24.71 cm (9.73 inches) | Weight: 2.02 kg (4.46 pounds)
Graphics & Video Support
→ Intel HD Graphics 4000
→ NVIDIA GeForce GT 650M with 1GB of GDDR5 memory and automatic graphics switching
→ Dual display and video mirroring: Simultaneously supports full native resolution on the built-in display and up to 2560 by 1600 pixels on up to two external displays, at millions of colours
Thunderbolt digital video output
→ Native Mini DisplayPort output
→ DVI output using Mini DisplayPort to DVI Adapter (sold separately)
→ VGA output using Mini DisplayPort to VGA Adapter (sold separately)
→ Dual-link DVI output using Mini DisplayPort to Dual-Link DVI Adapter (sold separately)
Check out this promo video from Gear Live!
→ 720p FaceTime HD camera
Connections & Expansions
→ MagSafe 2 power port
→ Two Thunderbolt ports (up to 10 Gbps)
→ Two USB 3 ports (up to 5 Gbps)
→ HDMI port
→ Headphone port
→ SDXC card slot
→ Apple Thunderbolt to Gigabit Ethernet Adapter (sold separately)
→ Apple Thunderbolt to FireWire Adapter (sold separately, available in July)
→ 802.11n Wi-Fi wireless networking;3 IEEE 802.11a/b/g compatible
→ Bluetooth 4.0 wireless technology
→ Stereo speakers
→ Dual microphones
→ Headphone port
→ Support for Apple iPhone headset with remote and microphone
→ Support for audio line out
Keyboard & Trackpad
→ Full-size backlit keyboard with 78 (U.S.) or 79 (ISO) keys, including 12 function keys and 4 arrow keys (inverted “T” arrangement) with ambient light sensor
→ Multi-Touch trackpad for precise cursor control; supports inertial scrolling, pinch, rotate, swipe, three-finger swipe, four-finger swipe, tap, double-tap and drag capabilities
Battery & Power
→ Up to 7 hours wireless web
→ Up to 30 days standby time
→ Built-in 95-watt-hour lithium-polymer battery
→ 85W MagSafe 2 Power Adapter with cable management system; MagSafe 2 power port
Electrical & Operating Requirements
→ Line voltage: 100V to 240V AC
→ Frequency: 50Hz to 60Hz
→ Operating temperature: 10° to 35° C (50° to 95° F)
→ Storage temperature: –24° to 45° C (–13° to 113° F)
→ Relative humidity: 0% to 90% noncondensing
→ Maximum operating altitude: 3,000 m (10,000 feet)
→ Maximum storage altitude: 4,500 m (15,000 feet)
→ Maximum shipping altitude: 10,500 m (35,000 feet)
→ OS X Lion — includes: Mail, Address Book, iCal, the Mac App Store, iTunes, Safari, Time Machine, FaceTime, Photo Booth, Mission Control, Launchpad, AirDrop, Resume, Auto Save, Versions, Quick Look, Spotlight, QuickTime and more.
→ iLife — includes: iPhoto, iMovie and GarageBand
MacBook Pro with Retina Display
The 15″ MacBook Pro is available with a 2.3 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 256GB of flash storage starting at USD $2,199 (MSRP); and with a 2.6 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.6 GHz, 8GB of memory and 512GB of flash storage starting at USD $2,799 (MSRP).
Congratulations @artmyth! For retweeting our ProFusion tweet, your name went into a random draw and YOU were selected our winner. For your efforts, you’re now the proud new owner of a 750G G-Drive Mini , courtesy of G-Technology.
Thanks to everyone for participating! And stay tuned for more ProFusion excitement!
All you need to do is head on over HERE, fill out all your pertinent info and Bob’s your uncle! Okay, he might not be… but you’ll, at least, have your free ticket to what is sure to be THE must-attend Canadian industry event of the year.
In addition to over 120 exhibitors and two days of exciting & informative photo and video seminars, you’ll have a chance to see a whole slew of Canadian product launches as well as dozens of presentations on one of our FOUR Demo Theatre stages.
Expo Tickets will be $10 at the door, so get yours free TODAY! And tell your friends!
Canon has announced the latest in the EOS Rebel lineup – the new 18-megapixel T4i. And with an APS-C sensor, DIGIC 5 Image Processor and an ISO range topping out at 25,000, the new flagship DSLR brings brand-new and improved focus capabilities.
A 9-point all cross-type AF system (including a high-precision dual cross f/2.8 center point) delivers improved autofocus performance, and a new Hybrid CMOS AF System increases autofocus speed when shooting photos and video in Live View. And the T4i also features an articulating 3″ LCD touchscreen with pinch-zoom and swipe navigation – just like on your smartphone!
- 18.0 Megapixel CMOS (APS-C) sensor, 14-bit A/D conversion, ISO 100-12800; expandable to 25600 (H) for shooting from bright to dim light and high performance DIGIC 5 Image Processor for exceptional image quality and speed.
- High-speed continuous shooting up to 5.0 fps allows you to capture all the action.
- Improved autofocus performance with a 9-point all cross-type AF system (including a high-precision dual-cross f/2.8 center point), and new Hybrid CMOS AF increases auto focus speed when shooting photos and video in Live View.
- Enhanced EOS Full HD Movie mode with Movie Servo AF for continuous focus tracking of moving subjects, manual exposure control and multiple frame rates (1080: 30p (29.97) / 24p (23.976) / 25p, 720: 60p (59.94) / 50p, 480: 30p (29.97) / 25p), built-in stereo microphone, manual audio level adjustment, and Video Snapshot with editing for expanded video shooting options.
- New Vari-angle Touch Screen 3.0-inch Clear View LCD monitor II (approximately 1,040,000 dots) with smudge-resistant coating features multi-touch operation and Touch AF for an easy and intuitive experience, flexible positioning, and clear viewing even when outdoors.
- Scene Intelligent Auto Mode delivers expertly optimized photos and now offers improved scene detection for amazing results when shooting at night.
- Expand your creativity with new advanced imaging features like Handheld Night Scene mode, HDR Backlight Control mode, and seven Creative Filters including newly added Art Bold Effect and Water Painting Effect.
- Multi Shot Noise Reduction provides outstanding noise reduction while preserving precious detail at high ISO speeds.
- Compatibility with SD/SDHC/SDXC memory cards, including new Ultra High-Speed (UHS-I) cards.
- Compatible with the full line of Canon EF and EF-S lenses.
Released in tandem with the T4i are two new lenses – the EF-S 18-135mm f/3.5-5.6 IS STM & the EF 40mm f/2.8 STM – featuring Canon’s new Stepping Motor technology, which allows the lenses to smoothly and silently focus and, when used in combination with Canon’s new EOS Rebel T4i Movie Servo AF feature, achieve continuous AF while recording video.
Canon EOS Rebel T4i
Lens availability: end of June.
Meet Juri Charbursky
Juri Chabursky, CSP2 helps professionals and organizations sell, influence and lead/motivate … more effectively, more persuasively, and with greater impact. He is the president of ClarityWorks, a sales and leadership consulting firm based in Toronto and San Diego. Over the past 15 years, Juri (pronounced “yuri”) has addressed hundreds of audiences from Boston to Bahrain. His interactive keynotes and workshops are described by clients as High-energy!, High-content!, and High-impact! In a past life, Juri ran a photography business for several years, focused on people, places and events. Juri has earned two CSP designations, that of Certified Speaking Professional, and Certified Sales Professional. There are only four speakers in the world who have earned both CSP designations.
Making Rain: Selling Skills for Visual/Imaging Professionals
The ability to sell effectively can make all the difference between success and failure for a visual/imaging professional. Using a practical, hands-on approach, this seminar teaches participants the art and science of making rain: selling yourself and your products. It is designed for all visual/imaging professionals whose success is, at least in part, determined by their ability to identify, influence, and sell to decision makers.
Wednesday, June 20 | 9:45am –12:45pm >> Read more & register!
Meet Adam Forgione
Director of the political documentary, We the People, Adam Forgione is an Internationally-acclaimed speaker/educator. A two-time Event DV Top 25 Filmmaker and the winner of 21 International Creative Excellence Awards, Forgione is also a speaker/ educator for Canon USA at CES and NAB Shows as well as a Director/DP for Canon USA at CES, NAB, and CANON EXPO shows.
Adam is sponsored in part by Roland Systems Group Canada.
Killer Wedding Highlight Reels
Adam Forgione discusses how to identify weakness and embrace strengths while shooting and editing.
June 19 | 9:45am – 12:45pm | $69 >> Read more & register!
Mastering Audio Production
When it comes to cinematography, audio is as important as the visual but is often overlooked.
June 19 | 2 – 5pm | $69 >> Read more & register!
Mastering Short-form Weddings
This complete A-to-Z seminar will teach you how to produce amazing wedding films that average 20 to 25 minutes.
Meet Seth Resnick
Chosen as one of the 30 most influential photographers of the decade by Photo District News Magazine, Seth Resnick is one of North America’s most prolific corporate, editorial and stock photographers. Seth is greatly in demand for his beautiful graphic images in both natural and created light. Resnick has been published in the world’s most prestigious magazines. His credits include over 2500 publications worldwide and his clients constitute a virtual list of Corporate America.
He is co-founder of D-65, an organization teaching digital workflow workshops, webinars, one-on-one training, tech support, and consulting for photographers, studios, agencies, and corporate art departments. Resnick is at the forefront of digital innovation working with Adobe, Canon, Xrite, Epson and others to help them formulate more useful products for photographers. Resnick is one of 78 photographers worldwide named as a Canon Explorer of Light. He is a member of the prestigious X-rite Colorati program as well as an Alpha/Beta and feature consultant for Adobe Photoshop and Lightroom.
He travels extensively presenting the various aspects of photography, and is also the former Founding President of Editorial Photographers, a trade organization dedicated to the promotion of sound business practices for editorial photography. Seth is also a partner of PixelGenius developing Photoshop plug-ins and software and a regular contributing columnist to a variety of trade publications.
He has given hundreds of lectures to industry organizations such as American Society of Media Photographers (ASMP), Advertising Photographers of America (APA), Professional Photographers of America (PPA), Advertising Photographers of New York (APNY), colleges and universities.
Seth Resnick is as an industry consultant to photo agencies, software companies and is frequently quoted by industry magazines.
DIGITAL WORKFLOW LIVE
No one ever accused a creative mind of being organized. The two don’t usually go hand in hand. But when you’re a photographer, being organized is invaluable. NB: This seminar takes place in two parts, with the morning session exploring the Develop and Library Modules and the afternoon session exploring Print, Web, Book, Map and Slideshow.
Lightroom 4: Develop & Library Modules
June 20 | 10am – 1pm | $69 >> Read more & register!
Lightroom 4: Print, Web, Book, Map & Slideshow
June 20 | 2:30 – 5:30pm | $69 >> Read more & register!
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