In episode six of our ongoing YouTube series, World Class, Vistek video producer Dale Sood Skypes with one of the top commercial directors in the United States, Anson Fogel.

Anson Fogel is one of the USA’s top commercial directors. As part of the production team at Camp 4 Collective, he directs and shoots for many of the world’s best brands. Anson takes us farm-to-table through the production of his recent spot for Volkswagen. This baby is chocked full of amazing insights into creating truly world class content.


Directing Commercials : The Complete Process w/ Camp 4 Collective Director Anson Fogel

Chapter Time Stamps

1:49 – Anson’s career background
7:45 – Moving from a DP to a Director – having intentionality
9:20 – Even the best do bad work, but they work.
13:10 – The beginnings of work with Camp 4 Collective
17:00 – Case Study: Volkswagen : Dangerous Days – commercial
20:23 – Starting the process with the Ad Agency
21:28 – Bringing unique skills or specialties to your projects
25:46 – How to deliver the concept as pitched and on budget
28:16 – Storyboards & references
31:00 – Technical prep & pre-pro
33:13 – Treatment writing process
34:48 – When win the pitch: The Big 3
37:05 – Gearing up to shoot
38:11 – Into production – shooting the spot
40:30 – Director’s role in post production / sound design
43:47 – Managing and developing your career outside of commercial work
45:45 – Work / Life Balance
49:38 – Career establishing advice

If you’re always on the go and want to listen to our interview with Anson Fogel you can stream the Podcast here


Follow Anson Fogel and view more of his work below:

Volkswagen – Dangerous Days Ad (full) 
Volkswagen Ad BTS 
Anson Fogel’s website
Camp 4 Collective Website 


About Vistek’s World Class Interview Series

Vistek World Class is a skype-based in-depth discussion & tutorial series with the industry’s top photographers, cinematographers, and visual artists.

In each episode, we dive deep into the guest’s life and work and pull out some incredible insights and tips that you can immediately put into practice in your own projects.

This series knows no bounds as we search the globe to uncover some of the profession’s greatest talents!


You can find all our World Class Series Episodes on

our YouTube channel or

listen to the Podcast versions on our Mixcloud channel



Also published on Medium.

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About Author

Woodrow Walden is a Toronto-based photographer and the Social Media Community Specialist for Vistek.