Are you ready to step up?

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The 36.3-megapixel full-frame Nikon D810 is more than just Nikon’s intrusion into medium format territory. It could represent your next great stepping-stone.

The Nikon D810 delivers an unprecedented level of detail and sharpness, which is due in large part to Nikon’s decision to remove the optical low pass filter. With the D810 you enjoy sharper and better low light image quality, and are able to produce beautiful noise-free images from native ISO 64 to 12,800.

If you’re into filmmaking the Nikon D810 is equally impressive, delivering stunning resolution. The D810 allows you shoot Full 1080p at 60 fps, and even high-resolution time-lapse movies at near 8K quality.

Useful features and significant specs aside, there are bigger reasons for stepping up to the Nikon D810. If you feel your best work is still out there. If you harbour visions of shooting sharper photos and more cinematic-looking videos – this is the camera that will take you to the top.

First, check out this video of Nikon’s Chris Ogenek, delivering an in-depth look at the D810, explaining in detail why this magnificent new capture device from Nikon is turning a lot of heads.