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    Directing Commercials: The Complete Process w/ Anson Fogel | WC Ep. 6

    Woodrow WaldenBy Woodrow WaldenNovember 20, 2017Updated:February 24, 2021No Comments2 Mins Read
    Anson Fogel Blog Cover

    In episode six of our ongoing YouTube series, World Class, Vistek video producer Dale Sood Skypes with one of the top commercial directors in the United States, Anson Fogel.

    Anson Fogel is one of the USA’s top commercial directors. As part of the production team at Camp 4 Collective, he directs and shoots for many of the world’s best brands. Anson takes us farm-to-table through the production of his recent spot for Volkswagen. This baby is chocked full of amazing insights into creating truly world class content.


    Directing Commercials : The Complete Process w/ Camp 4 Collective Director Anson Fogel

    Chapter Time Stamps

    1:49 – Anson’s career background
    7:45 – Moving from a DP to a Director – having intentionality
    9:20 – Even the best do bad work, but they work.
    13:10 – The beginnings of work with Camp 4 Collective
    17:00 – Case Study: Volkswagen : Dangerous Days – commercial
    20:23 – Starting the process with the Ad Agency
    21:28 – Bringing unique skills or specialties to your projects
    25:46 – How to deliver the concept as pitched and on budget
    28:16 – Storyboards & references
    31:00 – Technical prep & pre-pro
    33:13 – Treatment writing process
    34:48 – When win the pitch: The Big 3
    37:05 – Gearing up to shoot
    38:11 – Into production – shooting the spot
    40:30 – Director’s role in post production / sound design
    43:47 – Managing and developing your career outside of commercial work
    45:45 – Work / Life Balance
    49:38 – Career establishing advice

    If you’re always on the go and want to listen to our interview with Anson Fogel you can stream the Podcast here


    Follow Anson Fogel and view more of his work below:

    Volkswagen – Dangerous Days Ad (full) 
    Volkswagen Ad BTS 
    Anson Fogel’s website
    Camp 4 Collective Website 


    About Vistek’s World Class Interview Series

    Vistek World Class is a skype-based in-depth discussion & tutorial series with the industry’s top photographers, cinematographers, and visual artists.

    In each episode, we dive deep into the guest’s life and work and pull out some incredible insights and tips that you can immediately put into practice in your own projects.

    This series knows no bounds as we search the globe to uncover some of the profession’s greatest talents!


    You can find all our World Class Series Episodes on

    our YouTube channel or

    listen to the Podcast versions on our Mixcloud channel


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