Rotolight ANOVA: Greg Gorman’s Favourite New Light!

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Great news! in an interview in Cigar Aficionado Magazine with photographer Greg Gorman revealed that he became a huge fan of the new the revolutionary Rotolight ANOVA LED Flood Light while in the studio with Hollywood Actor and Greg’s close friend Andy Garcia!

Greg Gorman is an American portrait photographer of Hollywood celebrities. His work has been seen in national magazine features and covers, including Esquire, GQ, Interview, Life, Vogue, Newsweek, Rolling Stone, Time, Vanity Fair, and the London Sunday Times. Known for his black and white portraiture photography, Greg has captured some of the biggest names in the industry, including Michael Jackson, Leonardo Di Caprio, David Bowie, Meryl Streep and even shot Jimi Hendrix on tour! An accomplished and highly experienced photographer Gorman has directed various feature films and has written a huge collection of books on photography, winning a Lifetime Achievement Award from the Professional Photographers of America and Achievement in Portraiture Award from the Lucie Foundation.

Andy Garcia by Greg Gorman

Andy Garcia by Greg Gorman – Copyright Cigar Aficionado Magazine

What was your latest project for?

I was hired by Cigar Aficionado published by Marvin Shanken, who also publishes ‘Wine Spectator’ – these are pretty big magazines in America, and have had some of the biggest Hollywood stars on the cover. Andy Garcia has been a friend of mine for 20/30 years and he asked me to shoot the cover image with him, I shot his last cover many years ago so there’s a good comfort level between us as we are both very good friends. The shoot was for an interview with Andy about his work in the movies, he directs and produces most of his own work these days.

Why did you choose the Rotolight ANOVA?

I chose the ANOVA as I had to capture a lot of images in a short period of time, and the flexibility and portability, not to mention the beautiful colour balance of the light in terms of skintone, it’s the first LED that I’ve seen that has really great skin tones, it really worked for me.

Why did you choose the ANOVA Solo 5600 in particular?

When I went to Canada to teach I went to the cine department at Vistek to see what they had to offer in terms of new continuous lights because I’ve shot all my life with strobes and at some point you just get tired of all that flash photography. I like that spontaneity you get with a continuous light source instead of a flash that you have to wait for to go. The way the light wraps is better than the strobe in many ways because it’s a little bit softer – it works great.
That extra stop with the ANOVA Solo 5600 is critical I’m shooting at a fairly high ISO to shoot these pictures at 640, but I like 640 as an ISO, shooting with a Canon 5d Mark 3 I find that an ISO at 640 gives me something much closer to a filmic look, when it’s properly exposed there’s just enough texture in terms of artefact, it’s almost minuscule but it’s enough to break that digital look, it has much more of a filmic quality which I think for my work is critical, I like stuff to look clean and crisp like that picture [cover photo with hat]but it has a more filmic look than it does digital.

Andy Garcia by Greg Gorman

Andy Garcia by Greg Gorman Copyright Cigar Aficionado Magazine

What was your experience of the ANOVA light on the shoot? Does it live up to your expectations?

The lights work great for me, it’s a beautiful light to use, there’s several ways I like to work with the ANOVA, mainly as a key light but there’s other times I’ll bring it back and use it as a subtle fill, which is also really nice if I’ve got a subject that has a bit more backlight and I want to keep the inference that the shoot is really back-lit but I want to have a bit more information in the shadows. It’s a wonderful fill light for that sort of thing.

The other big selling features of the light for me is the octagonal shape, you get a proper catch light in the eye instead of all the other lights where you get a long weird light in the eyes, the octagonal shape from the ANOVA make it a really great feature.

How does working with the ANOVA and other LED lights differ with how you would typically shoot that type of shot in the past?

I like working with continuous light sources, because I found that the ANOVA light offers the best portability and flexibility in terms of a continuous light. The ANOVA is very good in terms of light quality and a very good source of light, not only source but the colour temperature has a fantastic balance, ideal as a go to light and as a quick fix. It’s something I know is going to give me a great picture and it works great for me I’m thrilled with the ANOVA.
The compactness, portability, weight and the fact that it can, as well, be battery driven with a life of 3 & 1/2 hours convinced me that this was an essential tool for my portrait photography. It’s my new favourite light – It’s really beautiful!

Anova

We invite you to see the ANOVA in action at our upcoming FREE event in Toronto. Click here for event and registration details.

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