Latest Posts

Features… What should you look for? Every few months or so, a new camera is introduced to the market that makes your buying decision even harder!  With so many models to choose from, it’s hard to know the essential features to look for. So be prepared to experience camera envy after you’ve purchased your camera. Hopefully with smart buying choices, you will buy a camera for its true features instead of the bells and whistles that you will have no use for in the future. What you actually need versus what you think you need Let’s take a moment to…

Introduction… What defines a digital camera? With the growing technology of the digital camera industry, it’s difficult to keep up with the latest camera models. With eye-dazzling designs, clever marketing, and millions (okay maybe not millions) of features, who can decide on a digital camera without wanting the next one that comes out just a month later? Everyone wants a digital camera for all the right reasons.  No more purchasing film, processing and prints and no more waiting to see your results; instant previewing of images, easy sharing ability with friends and family, sleek designs – and instant cool. For…

Lens Maintenance – Love Your Lens… How do you clean and maintain it? If you’ve invested lots of time, energy, and money on your lenses, it is absolutely essential that you take care of them. Here are some very simple every day steps you can take to ensure your lens last and a few careful maintenance routines you can adopt. Protection The first and simplest step is to always ensure the lens cap and rear lens cap are on the lens when it’s not in use. Protecting the lens with a hard plastic covering will ensure it won’t be scratched…

Photography Style… What kind of photographer are you? There are more types of photography styles than we could possibly list here, but we’ve compiled a short list of the most common types and include suggested lenses and accessories you might want to consider. Landscape Photography Everyone loves a good landscape photograph. That’s why it’s worth exploring what equipment considerations are important to a scenic photographer. Weight is one, and it may contribute to the types of lenses you are willing to purchase. Chances are you will have to travel a distance to take your landscape photographs, so you should ask…

Types of Lenses… What kind of lenses are there? Now we get to the fun stuff. All the different types of lenses! Lenses are typically grouped into categories that share the same attributes. These are standard, zoom, wide angle, telephoto, macro, and specialty lenses. Each type of lens is manufactured to fulfill certain uses. These can range from “multi-purpose” to specific applications, like telephotos lenses for nature or sports photography. Standard As the name implies, these lenses are marketed as multi-purpose and are usually included in camera kits. With a focal length range of 28mm to 80mm and a popular…

Lens Specifications… What does it all mean? Manufacturers incorporate standard terminology when describing basic characteristics of their lenses, including lens type (wide angle, zoom, etc.), focal length (50mm, 100mm, etc.) and f-stops (f/2.8, f/8, etc.). But what do all the other acronyms stand for? Some manufacturers give their lenses brand names, but usually you will find that they also list the camera’s specifications in acronyms. Too often these acronyms are manufacturer-specific; in addition, some of the features are exclusive to each manufacturer. Here is a handy guide to the acronyms that each manufacturers use, their definitions and their functions.

Lens Quality …how does the engineering affect the price? The wide range of lens prices can be quite baffling considering the range runs from $120 to over $10,000! Clearly, there is quite a difference in the engineering and quality of each lens. The more restrictive the zoom lens, the more expensive a lens can be while the larger the range, the less expensive it becomes. Why is this so? There are two major factors that come into play that determines the price of a lens; focal length and aperture. Focal Length The focal length determines the angle of view, magnification,…

Introduction… So you want to buy a lens? Stepping into the world of lenses can be a daunting task, but we have written this guide in hopes of making your buying decision relatively easy. The first thing to remember is: Making a lens selection is as personal as the style of the photographer. In other words, what you buy must first of all satisfy you. Second, you’ll get a chance to select from the wide variety of lenses available today – everything from fixed to zoom lenses, large telephotos, and even specialty lenses like fish-eye. The vast array of lenses…

Types of Photographers… What kind of photographer are you? Although you may be a combination the types described below, we have a provided a general guideline to follow depending on what types of photography you predominately shoot. With all the accessories available for digital photography, it is easy to customize your system so it is the most suitable for your individual tastes and needs. Family Photographer Entry-level photographers who are familiar with the manual functions of an advanced compact camera may wish to enter the world of DSLRs. There may be a price jump to consider, although today there are…

Accessories… What other accessories compliment DSLRs? Batteries Every digital SLR needs power to keep shooting. Most camera bodies come with a standard lithium ion battery that is rechargeable. Many photographers purchase a second or even third battery in order to ensure there’s always a good supply of power handy. With one battery in the camera, one in the charger, and a fully charged one in your pocket, you should be able to shoot without worry. Those who travel for their photography can purchase an extra charger so batteries can remain charged throughout the trip. While carrying extra batteries allows you…


Latest From Our Instagram Feed