Learn more about Photo and Video Lenses for your DSLR & Mirrorless Cameras, Drones, Action Cameras and Video Camcorders.

Photo / Video Lenses

To Zoom or not to Zoom: A primer on Prime & Zoom lenses.

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At the most basic level, a movie or video tells a story. The zoom lenses you choose can be your most important tools in communicating visually with your audience. Simply put, the longer the lens’ focal length, the narrower the angle of view, and the more it magnifies the image. And conversely, the shorter the focal length, the wider the angle. Each lens conveys information in its own way. A wide angle (like the 28mm in examples 1 and 2 above) might show the subject in context within a large area; or if it’s close to the subject, it can…

Interchangeable camera lenses for your… iPhone?

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The folks at Factron – already responsible for some lofty-priced ($800 for a titanium iPod case, anyone?)  Apple accessories have come up with something new for the Apple Fan Boys (& Girls) with ambitions of impressing their friends: a metal & leather case with interchangeable camera lenses. Yes, you’ve read correctly – camera lenses. Compatible with the iPhone 3G only, the case features wide-angle, closeup, and fisheye lenses that screw on to the back. But the company warns that all that metal between the receiver and signal, your phone reception might not be the greatest. And at $200 for just…

The Art of Depth of Field in a Digital Age

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You ought to be in the movies: Achieving a film look with selective focus aka Shallow Depth of Field When everything is in sharp focus, no one thing stands out. And that’s no way to tell a story. Selective focus is just the opposite. It allows the videographer to guide the viewer to a specific place or person on screen by placing everything else, usually the background, out of focus. This article will discuss how selective focus, depth of field and focal length work together in film – and using new technology, can work in video as well. The selective…

Nikon AF-S 18-105m DX Nikkor f/3.5-5.6G ED VR

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If you’re going to pick up the new Nikon D90, you’ll most certainly be interested in this new 18-105 f3.5-5.6 DX VR lens. Designed to go hand-in-hand with the D90, this DX-format, high-power 5.8x zoom lens has a 35mm format focal length equivalent of roughly 28-160mm. Useful in a broad range of shooting settings (from wide-angle landscapes and interiors to portraits and medium-range sports), it features a built-in Silent Wave Motor, giving you speedy & accurate autofocus while keeping you stealthy & unobtrusive. The built-in Vibration Reduction lets you take sharper handheld pictures while you shoot at shutter speeds up…

Nikon AF-S 18-105 DX Nikkor f/3.5-5.6G ED VR Lens

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If you’re going to pick up the new Nikon D90, you’ll most certainly be interested in the new AF-S 18-105 f3.5-5.6 DX VR lens. Designed to go hand-in-hand with the D90, this DX-format, high-power 5.8x zoom lens has a 35mm format focal length equivalent of roughly 28-160mm. Useful in a broad range of shooting settings (from wide-angle landscapes and interiors to portraits and medium-range sports), it features a built-in Silent Wave Motor, giving you speedy & accurate autofocus while keeping you stealthy & unobtrusive. The built-in Vibration Reduction lets you take sharper handheld pictures while you shoot at shutter speeds…

Lens Buying Guide – Lens Maintenance – Love Your Lenses

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Lens Maintenance – Love Your Lens… How do you clean and maintain it? If you’ve invested lots of time, energy, and money on your lenses, it is absolutely essential that you take care of them. Here are some very simple every day steps you can take to ensure your lens last and a few careful maintenance routines you can adopt. Protection The first and simplest step is to always ensure the lens cap and rear lens cap are on the lens when it’s not in use. Protecting the lens with a hard plastic covering will ensure it won’t be scratched…

Lens Buying Guide – Photography Style – Which Lens Should I Use?

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Photography Style… What kind of photographer are you? There are more types of photography styles than we could possibly list here, but we’ve compiled a short list of the most common types and include suggested lenses and accessories you might want to consider. Landscape Photography Everyone loves a good landscape photograph. That’s why it’s worth exploring what equipment considerations are important to a scenic photographer. Weight is one, and it may contribute to the types of lenses you are willing to purchase. Chances are you will have to travel a distance to take your landscape photographs, so you should ask…

Lens Buying Guide – Types of Lenses – From Standard to Zoom

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Types of Lenses… What kind of lenses are there? Now we get to the fun stuff. All the different types of lenses! Lenses are typically grouped into categories that share the same attributes. These are standard, zoom, wide angle, telephoto, macro, and specialty lenses. Each type of lens is manufactured to fulfill certain uses. These can range from “multi-purpose” to specific applications, like telephotos lenses for nature or sports photography. Standard As the name implies, these lenses are marketed as multi-purpose and are usually included in camera kits. With a focal length range of 28mm to 80mm and a popular…

Lens Buying Guide – Lens Specifications – What Does it All Mean?

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Lens Specifications… What does it all mean? Manufacturers incorporate standard terminology when describing basic characteristics of their lenses, including lens type (wide angle, zoom, etc.), focal length (50mm, 100mm, etc.) and f-stops (f/2.8, f/8, etc.). But what do all the other acronyms stand for? Some manufacturers give their lenses brand names, but usually you will find that they also list the camera’s specifications in acronyms. Too often these acronyms are manufacturer-specific; in addition, some of the features are exclusive to each manufacturer. Here is a handy guide to the acronyms that each manufacturers use, their definitions and their functions.

Lens Buying Guide – Lens Quality – What You Need to Know

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Lens Quality …how does the engineering affect the price? The wide range of lens prices can be quite baffling considering the range runs from $120 to over $10,000! Clearly, there is quite a difference in the engineering and quality of each lens. The more restrictive the zoom lens, the more expensive a lens can be while the larger the range, the less expensive it becomes. Why is this so? There are two major factors that come into play that determines the price of a lens; focal length and aperture. Focal Length The focal length determines the angle of view, magnification,…