Learn more about Photo and Video Lenses for your DSLR & Mirrorless Cameras, Drones, Action Cameras and Video Camcorders.

Photo / Video Lenses

Redrock Micro Delivers State of the Art M3 Cinema Lens Adapter

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After seven years of development, and hundreds of design iterations, Redrock Micro introduces  their next-generation lens adapter. Wrapped in a rugged professional body, the M3 certainly looks the part of the definitive 35mm lens adapter. You just know that this tool, in the hands of waiting artists, is going to part of amazing breakthrough videos. Combined with a video camera, the M3 delivers the highly desired HDSLR “film look”. Yeah, it’s that good. The M3 and video camera, in tandem with a HDSLR, gives you the best of both worlds because M3 footage cuts seamlessly with HDSLR footage. And you…

3D Lens announced for Panasonic’s Lumix G Micro System

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Okay… this is HUGE! The folks at Panasonic have announced that they’re developing a twin-optic 3D digital lens for its Lumix G-series Micro Four Thirds interchangeable-lens cameras – that will be available here, in Canada, by the end of this year. The compact lens simply bolts onto your existing camera, letting you instantly shoot in 3D without any distortion or time lag between the left and right images, even when capturing moving objects. The lens features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses. These images form a…

You lead, I’ll follow: The art of focus.

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The folks over at Redrock Micro have a continuing piece titled Learn the Difference – an educational & informative piece that highlights the Redrock M2 Cinema Lens Adapter in a creative and artistic light. Veteran television, film and video shooter Larry McKee’s ongoing series provided the inspiration for this piece on Follow Focus. YOU LEAD, I’LL FOLLOW: The art of focus We’ve discussed how selective focus and reduced depth of field can help you tell a story cinematically. By isolating your subject against a background of blur, you guide your viewer to what you want to emphasize. What if your…

To Zoom or not to Zoom: A primer on Prime & Zoom lenses.

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At the most basic level, a movie or video tells a story. The zoom lenses you choose can be your most important tools in communicating visually with your audience. Simply put, the longer the lens’ focal length, the narrower the angle of view, and the more it magnifies the image. And conversely, the shorter the focal length, the wider the angle. Each lens conveys information in its own way. A wide angle (like the 28mm in examples 1 and 2 above) might show the subject in context within a large area; or if it’s close to the subject, it can…

Interchangeable camera lenses for your… iPhone?

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The folks at Factron – already responsible for some lofty-priced ($800 for a titanium iPod case, anyone?)  Apple accessories have come up with something new for the Apple Fan Boys (& Girls) with ambitions of impressing their friends: a metal & leather case with interchangeable camera lenses. Yes, you’ve read correctly – camera lenses. Compatible with the iPhone 3G only, the case features wide-angle, closeup, and fisheye lenses that screw on to the back. But the company warns that all that metal between the receiver and signal, your phone reception might not be the greatest. And at $200 for just…

The Art of Depth of Field in a Digital Age

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You ought to be in the movies: Achieving a film look with selective focus aka Shallow Depth of Field When everything is in sharp focus, no one thing stands out. And that’s no way to tell a story. Selective focus is just the opposite. It allows the videographer to guide the viewer to a specific place or person on screen by placing everything else, usually the background, out of focus. This article will discuss how selective focus, depth of field and focal length work together in film – and using new technology, can work in video as well. The selective…

Nikon AF-S 18-105m DX Nikkor f/3.5-5.6G ED VR

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If you’re going to pick up the new Nikon D90, you’ll most certainly be interested in this new 18-105 f3.5-5.6 DX VR lens. Designed to go hand-in-hand with the D90, this DX-format, high-power 5.8x zoom lens has a 35mm format focal length equivalent of roughly 28-160mm. Useful in a broad range of shooting settings (from wide-angle landscapes and interiors to portraits and medium-range sports), it features a built-in Silent Wave Motor, giving you speedy & accurate autofocus while keeping you stealthy & unobtrusive. The built-in Vibration Reduction lets you take sharper handheld pictures while you shoot at shutter speeds up…

Nikon AF-S 18-105 DX Nikkor f/3.5-5.6G ED VR Lens

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If you’re going to pick up the new Nikon D90, you’ll most certainly be interested in the new AF-S 18-105 f3.5-5.6 DX VR lens. Designed to go hand-in-hand with the D90, this DX-format, high-power 5.8x zoom lens has a 35mm format focal length equivalent of roughly 28-160mm. Useful in a broad range of shooting settings (from wide-angle landscapes and interiors to portraits and medium-range sports), it features a built-in Silent Wave Motor, giving you speedy & accurate autofocus while keeping you stealthy & unobtrusive. The built-in Vibration Reduction lets you take sharper handheld pictures while you shoot at shutter speeds…

Lens Buying Guide – Lens Maintenance – Love Your Lenses

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Lens Maintenance – Love Your Lens… How do you clean and maintain it? If you’ve invested lots of time, energy, and money on your lenses, it is absolutely essential that you take care of them. Here are some very simple every day steps you can take to ensure your lens last and a few careful maintenance routines you can adopt. Protection The first and simplest step is to always ensure the lens cap and rear lens cap are on the lens when it’s not in use. Protecting the lens with a hard plastic covering will ensure it won’t be scratched…

Lens Buying Guide – Photography Style – Which Lens Should I Use?

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Photography Style… What kind of photographer are you? There are more types of photography styles than we could possibly list here, but we’ve compiled a short list of the most common types and include suggested lenses and accessories you might want to consider. Landscape Photography Everyone loves a good landscape photograph. That’s why it’s worth exploring what equipment considerations are important to a scenic photographer. Weight is one, and it may contribute to the types of lenses you are willing to purchase. Chances are you will have to travel a distance to take your landscape photographs, so you should ask…