GEAR ALERT: Sony Announces A7 / A7R

Pinterest LinkedIn Tumblr +

Introducing a new Frame of Mind from Sony

Sony’s announced the all-new A7 and A7R – Sony’s brand new, full frame, interchangeable-lens cameras.



SA7-1World’s Smallest and Lightest

Meet the world’s smallest lightest and interchangeable lens full-frame camera*. Sony’s Exmor® image sensor takes full advantage of the Full-frame format, but in a camera body less than half the size and weight of a full-frame DSLR.

*Among interchangeable-lens cameras with a full frame sensor as of October 2013.



  • SA7-2

    Full Frame Brilliance

    Enter a whole new world of high-quality images thanks to the 24.3MP effective 35mm full-frame sensor, a normal sensor range of ISO 100 – 25600, and a sophisticated balance of high resolving power, gradation and low noise. Never miss a shot as the BIONZ® X image processor enables up to 5 fps high-speed continuous shooting and 14-bit RAW image data recording.




Optimal Optics

To take advantage of the lightweight on-the-go body, the a7 is fully compatible with Sony’s E-mount lens system as well as compact and lightweight E-mount full-frame lenses from Carl Zeiss® and Sony’s premier G-Series.







Respond swiftly with just the right settings without searching through dedicated menus thanks to Quick Navi Pro. Easily view all major shooting options on the LCD screen so you can rapidly confirm settings and make adjustments on the fly when fleeting shooting opportunities arise.








Are you as psyched as we are?

Stay tuned, because we’ll have a purchase link and a more in-depth review coming very soon.