OK Go + Samsung = Major Coolness

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You’ve, no doubt, heard all the fuss about Samsung’s new NX100 with it’s i-Fn (i-Function) ring that works in conjunction with interchangeable lenses.  Not only does the camera know which lens you’ve attached, when you push the i-Fn button on the lens, a tab appears in the display with a series of settings. Selections are then made by turning the lens’ ring – activated by the same i-Fn button.

But don’t take our word for it… check out this a-MAZING video by OK Go — made in partner­ship with the Samsung NX100.

OK Go | Myspace Music Videos

Directed by OK Go, Nadeem Mazen and Ali Mohammad
Produced by Shirley Moyers
Animation art by Geoff Mcfetridge, Champion Studio